The "100% protein" myth
There are a lot of companies that claim to sell you "100% Whey Protein". But that’s like saying potato chips are 100% potato. Or apple pie is 100% apple. It’s a myth. No protein powder is 100% protein. In fact, most popular proteins don’t contain anything close to 100% protein per serving.
So how much protein are you actually getting? Well, flip to the back of any protein container and take the amount of protein per serving and divide that by the grams per serving. That’s the REAL percentage. You may be surprised at what you find. The average casein powder has only 72% protein with an average ingredients list of 19. That's a lot of filler and unnecessary stuff.
So we set out to raise the bar in creating a protein powder that stays true to the name PROTEIN powder. Impact Casein. It's our most premium protein shake, made with only the highest quality whey isolates. And with a leading 90% protein content and a blend of just FIVE essential ingredients, it's got everything you want in a protein powder, without all the stuff you don't need.
How is Impact Casein™ different?
We’ve kept it pure and simple. Impact Casein™ has only has FIVE ingredients. And because of that we are able to offer over 26.5 grams of protein per 30 gram serving for an industry leading 88% actual protein content. That’s more protein per scoop than anybody else. Impact Casein is also naturally enriched with an exceptional amino acid profile that is high in BCAAs, low in fat, and an excellent source of calcium. And since we cut out all the fillers, we were able to strip carbs down to an industry leading 1.6 grams per serving. That makes Impact Casein the purest and cleanest slow-release protein shake around.
Around the clock gains, gains, gains
If you want to maximize gains but the thought of setting an alarm at 3am to fuel your body with the protein you need does not sound appealing, Impact Casein can help. Even if supplementing with a regular whey protein concentrate or isolate, there are several hours where your muscles experience starvation and apathy. Impact Casein shines during these periods, such as between meals or after bed, when it’s either not convenient or possible to stop and refuel your body. Adding Impact Casein to the mix provides a sustained supply of protein absorbed over a 7-hour period.
The science behind Impact Casein
Impact Casein comes from a premium grade, slow release protein derived from ultra-filtered skim milk. It uses a low temperature ultra micro-filtration process ensuring the casein protein retains its natural micellar structure and functionality while minimizing denaturing. This means that when consumed, the casein forms a gel-like substance in the stomach making it the slowest digesting protein available. That's what leads to Impact Casein's drip-feeding nature of protein and amino acids to muscles during times of rest.
The Sports Food 100% LIFETIME Guarantee
When we started Sports Food Nutrition, the ability to deliver unquestionably high quality products was our number one priority. Sports Food Nutrition products are manufactured in US based GMP certified facilities with stringent quality control measures. Every final product is double and triple checked by us before it gets our quality stamp of approval. Consistency and quality are things we take seriously and we stand behind the premium quality of everything we sell. Claims are just words without action, which is why we offer an unprecedented LIFETIME GUARANTEE on all our products. With Sports Food Nutrition you get the nutrition you deserve.