The "100% protein" myth
There are a lot of companies that claim to sell you "100% Whey Protein". But that’s like saying potato chips are 100% potato. Or apple pie is 100% apple. It’s a myth. No protein powder is 100% protein. In fact, most popular proteins don’t contain anything close to 100% protein per serving.
So how much protein are you actually getting? Well, flip to the back of any protein container and take the amount of protein per serving and divide that by the grams per serving. That’s the REAL percentage. You may be surprised at what you find. The average whey concentrate powder or blend has only 66% protein with an average ingredients list of 21. That's a lot of filler and unnecessary stuff.
So we set out to raise the bar in creating a protein powder that stays true to the name PROTEIN powder. True Whey 80. With a leading 80% protein content and a blend of just FIVE essential ingredients, it's got everything you want in a protein powder, without all the stuff you don't need.
Up the protein, cut the fillers
We’ve kept it pure and simple. True Whey 80 has only FIVE ingredients. And because of that we are able to offer 24 grams of protein per 30 gram serving for an industry leading 80% actual protein content. That’s more protein per scoop than anybody else. And since we cut out all the fillers, we were able to strip carbs down to an industry leading 0.8 grams per serving (the industry average for concentrates/blends is 6.8 grams). That means True Whey 80 is the purest and cleanest way to feed your muscles when they need it. It's the way a protein powder should be.
Made to perfection
True Whey 80 is made from premium grade whey protein concentrate that is cold-temperature micro-filtered to separate fats and lactose, resulting in a protein that is ultra pure. Cold-temperature treatment means the whey retains all the important micronutrients, such as Beta-Lactogllobulin, Alpha-Lactalbumin, Immunoglobulins and Glycomacropeptides. Then the whey protein is blended with just four other essential ingredients to get to the finished product. With just five total ingredients we're able to keep the protein content very high.
True Whey 80 is also naturally enriched with BCAAs and essential glutamine acids to support muscle gain and recovery. And all manufacturing and production is done in the US in strictly monitored GMP approved facilities, with testing certifications regularly updated and accessible with the "Certificate of Analysis" link above, so you know you’re getting only the highest quality stuff.
The case for protein
Protein is essential for developing and repairing muscle cells and is fundamental to any athlete or fitness enthusiast’s routine. It has been scientifically proven to contribute to the maintenance and growth of muscle mass, while supporting bone health. Active individuals are recommended to consume 1g of protein per pound of body weight daily for ideal lean muscle growth and recovery. Unfortunately, it's difficult to take in the appropriate amount of protein through just solid foods, so True Whey 80 offers a simple and effective alternative. With its high protein content, low fat and carbohydrates, True Whey 80 is one of the best ways to increase your daily protein intake to the level your body deserves.
The Sports Food 100% LIFETIME Guarantee
When we started Sports Food Nutrition, the ability to deliver unquestionably high quality products was our number one priority. Sports Food Nutrition products are manufactured in US based GMP certified facilities with stringent quality control measures. Every final product is double and triple checked by us before it gets our quality stamp of approval. Consistency and quality are things we take seriously and we stand behind the premium quality of everything we sell. Claims are just words without action, which is why we offer an unprecedented LIFETIME GUARANTEE on all our products. With Sports Food Nutrition you get the nutrition you deserve.